Chamni’s Eye Public Company Limited (C EYE) is honored to be part of the Strategic Asia Marketing Alliance (SAMA)—a game-changing network uniting top independent agencies to elevate marketing excellence across Southeast Asia.


Adding to this milestone, Vanchana Jitkarnngarn, Chief Strategy Officer of C EYE, has been appointed President of SAMA Thailand, underscoring the trust and recognition given to C EYE as a key player in transforming Thailand’s marketing landscape.


SAMA’s Grand Launch in Thailand

The official launch event took place at SCB Next Tech, Siam Paragon, bringing together industry leaders to share insights on the evolving marketing landscape in Thailand and the region.

Chan Leong Teng, Founder and Regional President of SAMA, outlined the alliance’s mission:
"Brands today need more than just local expertise; they need scalable, regional strategies. SAMA bridges this gap by offering seamless access to top-tier marketing and technology solutions across multiple markets, empowering businesses to thrive in a dynamic environment."

The event also featured a high-profile panel discussion with Sutirapan Sakkawatra (SCBX Group), Pert Pongpiti (Ad Addict), and Vanchana Jitkarnngarn (Chamni’s Eye & SAMA Thailand), where they explored the biggest challenges and opportunities in Thailand’s marketing industry and how regional collaboration can unlock new growth.


“SAMA is more than just a marketing alliance; it’s a powerhouse of innovation. By uniting leading agencies, we enable brands to execute impactful, regionally adapted strategies that drive long-term success,” said Vanchana Jitkarnngarn.

The launch also marked the unveiling of SAMA’s official logo, website, and social media channels, reinforcing its commitment to fostering industry-wide collaboration. The networking session that followed provided an exclusive platform for top executives and marketing professionals to connect, exchange ideas, and explore new partnerships that will shape the future of advertising in the region.

As part of its expansion, SAMA is setting its sights on Vietnam, the Philippines, and Cambodia, solidifying its role as the go-to network for brands looking to navigate the APAC market.


With Thailand as a key launchpad, SAMA is poised to revolutionize the region’s marketing landscape—and this is just the beginning.

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