To officially launched bibigo brand in Thailand with the hero product ‘Kimchi’ and finding a right brand position among the potential targets for a quick small win in to the high competitive market by using TikTok Challenge
Key Message:
#ก็ป้อนมาเลยสิคะ key campaign message by utilise their global brand ambassador ‘Park Seo Joon’ to be a part of the TikTok campaign
Executions:
TikTok Duet Challenge, Key Visual, Online Content Support, and Micro & Nano Kols
Result:
270M views, 23.4M Reach, 30M engagement