BRAND VISUAL
Brief

Objectives: To create a feel-good movie that promotes a positive image for the brand, using the services of Vietjet narrated by a presenter.

Challenge

Overcoming the negative associations with delayed flights and outdated brand perceptions.

Solution

Register new perception for the airline to b e more caring, less distance to the flyer. Deploying series of contents that showcasing friendlier services comparing to other airlines.

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