Objectives: To emphasize that “Prime video has a lot of Thai contents to watch within THB 149
Target: Wide range audience age range from 18-44 years old, Focus in urban cities having affinity and interest on variety local contents ang looking for value for money SVOD platforms
Message: PRIME is now in Thailand! Offering you loads of variety local contents at 149 THB / Month. That’s very value for money!
To position Prime Video as the premier destination for Thai entertainment. Establishing a unique perception for Prime Video in Thailand to be a go-to streaming platform for Thai contents.
Hacking audience’s behaviour by consistently reminds that everyone is having an appointment every Thursday with Prime Video.
Strategy & Research
"As 13 different contents are targeted towards various audience segments, we have created a strategy aimed at tailoring communication styles accordingly. However, these diverse communications must align under the same overarching theme to ensure consistency throughout the campaign.
Building upon this strategy, we have developed the campaign name, communication launch plan, and proposals for social channels and Key Opinion Leaders (KOLs) to promote each individual content piece."
Page Publisher & KOLS Management
"To generate awareness among a wide range of target groups, we employed a strategy of posting posters in various locations, featuring the main talents from each content piece to create impactful visuals for the campaign. Additionally, we utilized these talents to promote the campaign on their own channels, engaging with their fan base and ensuring that they are informed about the upcoming stars' work."
"We're not only communicating with movie enthusiasts; we're also engaging with audiences connected to the storylines of our films. For instance, in the case of 'Coin Digger,' a film centered around cryptocurrency, we extend our reach to investment pages to attract a more diverse audience."
311 เสรี 6, สวนหลวง,
กรุงเทพมหานคร, ประเทศไทย 10250
